EXTENDING THE REACH AT WANDERLUST FESTIVALS
Photomadic worked with London-based Mission to capture key messaging around the Actually She Can campaign at Wanderlust yoga festivals across the country. The challenge was to provide unique, share-worthy content that gave a personalized voice to the campaign.
MAKING MOVES ACROSS THE COUNTRY
With 5 stops around the US, we managed 10 photographers and 10 field managers for a total of 20 event days, rain or shine. Our photographers were positioned in two areas. One on a ladder with a trampoline setup, and one at a giant branded backdrop.
A HUGE JUMP IN IMPRESSIONS
Attendees could instantly share their branded images to email and social media. With 4,000 personalized photos and over 200,000 social impressions, the activation strengthened the overall campaign designed to empower women everywhere.
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