PAIRING AMERICA’S FAVORITE SPORT WITH
AMERICAN FAMILY INSURANCE
We partnered with Elite Media Will to help American Family Insurance connect with football fans across America through multiple activations with NFL teams. The goal was to engage with as many fans as possible and to ensure that their NFL experience was associated with American Family Insurance.
The Colts stadium is known for its rich history, To pay tribute to its esteemed passed, we created a modern experience by using green screen technology.
8 HOME GAMES
In Green Bay, fans start getting excited long before the pre-season. We setup multiple custom photo activations for fans that came out to the Training Camp Week event.
7 DAY TRAINING CAMP
We attended the 12th man in Seattle to engage with the league’s loudest fans. They didn’t disappoint as they flocked to snap and share custom Seahawks photos all season.
11 HOME GAMES
MAKING IT PERSONAL
We knew we had to make each activation extremely unique to maximize engagement. We created multiple green screen background options with team specific images and graphics, including some that made it look like they were standing on the field, or with their favorite players. With help from our agency partner, we topped it off with custom props for fans to wear for the photos.
For the Packers Training Camp week, we developed some creative concepts with Elite Media Will to make sure the fan’s training camp experience was unforgettable.
AMERICAN FAMILY INSURANCE for the WIN
Our strategy of building highly personalized content proved to be effective as fans flocked to the photo activations and loved being able to instantly print and share their NFL experience. Elite Media Will was able to report their ROI by viewing engagement and impression metrics that we delivered to them throughout the season.
648,012 Social Impressions
- INDIANAPOLIS COLTS 154,100 SOCIAL IMPRESSIONS 24%
- SEATTLE SEAHAWKS 144,500 SOCIAL IMPRESSIONS 22%
- GREENBAY PACKERS 349,412 SOCIAL IMPRESSIONS 54%
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