Publicis needed a creative way to share the incredible driving experience they were offering Cadillac customers at the F1 Race Track in Austin, TX. Knowing that they would be capturing unique POV footage of each driver, they came to Photomadic to collaborate on a way to make that content branded and shareable on-site.
DRIVING SOCIAL WITH 15 SECOND VIDEOS
We developed a workflow where our video editors would create a custom multi-cut video with Cadillac branding in less than 60 seconds. The video would instantly appear on a nearby iPad station where guests could upload to Facebook or Email. We ensured a max edit of 15 seconds to drive social posts.
5 DAYS OF PERFORMANCE
Over the course of 5 days, the Publicis and Cadillac team lead group after group through the driving experience. Customers loved the chance to drive the 2016 Cadillac CTS-V, and were blown away to see a custom video edit that was instantly shareable just moments after they finished their laps.
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