SIX LOCATIONS, ONE BIG EVENT
When Southern Company closed a giant merger deal with AGL, they wanted all 26,112 of their employees across the US to come together and celebrate the exciting new business development. With 6 locations across the country, the challenge was clear: Use our technology to make 6 different offices feel like they were celebrating together at the same time.
AN INTEGRATED APPROACH
We used our real-time slideshow technology and developed a custom integrated gallery that displayed photos and gifs taken from every office. This allowed each office to see pictures of the celebration that was happening all around the country.
Each office had its own unique branding with the city and state displayed in the corner. This provided another element of unity by showcasing all the different cities within one slideshow.
We changed the green screen background in all 6 locations after their official merger presentation to help signal the exciting change that was just detailed to all 26,112 employees.
SUCCESS IS MORE THAN NUMBERS
There were thousands of photos and gifs taken across the country while the company celebrated the start to an exciting new chapter. However, the number one goal for this activation was more than numbers; it was a feeling of unity across six locations. With this integrated approach that tied all locations together, we made 6 offices come together and celebrate as one.
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